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What is a Microsite?
A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own URL.
They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.
Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all of the organization's basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar. |
Customer
Review
"My
Business was going nowhere until Search Marketing
Systems walked in my door. After 35 years in
business we had stalled with directory advertising.
With my new website, I'm seeing daily traffic
through the internet and sales have doubled! I'm
feeling refreshed about my business and happy to
walk into my office again." Vicky
Haye-Roberts www.southlandautobody.com
Request a quote from Search Marketing Systems. There is no limit on the amount of microsites that you can own. Get started TODAY!
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Often,
microsites will be used for editorial purposes by a
commercial business to add editorial value. For example,
a retailer of party goods may create a microsite with
editorial content about the history of
Halloween
or some other holiday or event. The commercial purpose
of such editorial microsites, (beyond driving product
sales), may include adding value to the site's visitors
for branding purposes as well as providing editorial
content and
keywords
allowing for greater chances of
search engine
inclusion.Microsites may be used for purely commercial
purposes to create in-depth information about a
particular product or service or as editorial support
towards a specific product, such as describing a new
technology. A
car manufacturer,
for example, may
present a new
hybrid vehicle
and support the sales presentation with a microsite
specific to explaining hybrid technology.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics. |
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Microsite Flow Chart
How does a Microsite work?
A Microsite is basically a clone of your existing website. The major difference is that each Microsite is optimized for a specific geographic area, product or service. The easiest way to explain this is to use an old fashioned flow chart. In the example above, our imaginary client www.flowers.com (we apologize if you own this site) has a website dedicated to flowers. Their goal is to penetrate the southern California marketplace. Our imaginary client make a wise decision and chooses a Microsite strategy. Why?
By utilizing Microsites, we can quickly optimize the smaller more efficient Microsites for the search terms of San Diego, Los Angeles and San Francisco on the Major Search Engines. All the Search Engine Optimization (SEO) work can be focused on the specific geographic area that we are targeting. So what is the first step?
First, we find very relevant domain names. It is always easy to find domain names for our clients because they tend to be long. Most website owners stay away from domain names like sanfranciscoflowerdeliveryservice.com. (This domain was still available in January 2008) Why? Because they know that not one living person is likely to type that in to their browser to find a flower delivery service in San Francisco. But, we know that most people, about 85% in fact, use a Search Engine like Google or Yahoo to find services they are interested in. So if the domain name is related to the search the user is doing on Google, that only helps Search Engine Optimization (SEO) efforts. So what’s next?
Next we create the Microsite. All the on and off page Search Engine Optimization (SEO) work is focused on our clients target. In this example it would be “flower delivery in San Francisco”. So all the work done on this site would focus on that key word and search terms. Each Microsite is then linked to the main website in case the user needs more information about the company. And finally, we submit these Microsites to all the major Search Engines Google, Yahoo, MSN etc….
The sites are indexed and we maintain the highest possible Search Engine Placement.
Can we prove it works?
Of course we can. Let’s look at the following real life Microsite client of Search Marketing Systems. We met Import Auto Specialists in January 2008. They are a small repair shop specializing in import vehicles. They had been spending thousands of dollars a month on Yellow Page advertising and were growing more and more disappointed with their results.
They agreed to hire us and create a Microsite campaign based on specific vehicles they service. We quickly found some great domain names that were available at the time. We created small informational Microsites and did all the necessary Search Engine Optimization (SEO) work on each page and submitted them to the Search Engines.
Within weeks we had our first sites indexed by Google and were on the first page of results in less than a month. They are still there and gaining momentum.
*****IMPORT AUTO SPECIALISTS NOW HAVE OVER 1000 1ST PAGE GOOGLE AND YAHOO PLACEMENTS!!!!*****
We hate sending people off our site so if you want to see for yourself, open another window, go to Google or Yahoo or MSN and do a search. Here is just a small sample:
Call us and we will be happy to forward Import Auto Specialists full keyword report. Import Auto Specialist currently has over 30 Microsites!!!
Microsite
Keywords vw transmission repair san diego #1 vw brake repair san diego #1 vw smog san diego #1
Over 60 Google 1st page results for www.vwrepairsandiego.com
Microsite www.minicooperreapairsandiego.com
Keywords mini cooper transmission repair san diego #1 mini copper electrical service san diego #1 mini cooper tune ups san diego #1
Over 50 Google 1st page results for www.minicooperrepairsandiego.com
Microsite
Keywords porsche transmission repair san diego #8 porsche brake repair san diego #8 Porsche steering service san diego #6
Over 40 Google 1st page results for www.porscherepairsandiego.net
Again, Import Auto Specialists has over 30 Microsites all gaining momentum and providing qualified leads. Call us today to launch your own Microsite campaign . 1-888-578-2266.
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info@searchmarketingsystems.net
1-888-578-2266